Teardown library
Browse by domain — quick commerce, payments, food delivery, wealth — or filter by PM hiring tier. Each teardown maps stakeholders, cites sources, and ends with a recommendation.
All analyses (15)
Tabbed deep-dives with evidence, stakeholders, and economics.
The Invisible Expiry Date Problem
CCPA flagged Zepto in Oct 2024. LocalCircles says 48% of shoppers still can't see best-before dates before checkout — while BigBasket and Flipkart Minutes already do.
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The Household Blind Spot
Platforms report MAU and orders per user — but Indian households split across accounts, share building addresses in metros, and buy as a unit. User-level dashboards systematically misread consumption.
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Blinkit's Same Expiry Gap
CCPA Oct 2024 notices named Blinkit among 11 firms. Same 48% industry expiry visibility gap — compliant peers already show dates on PDP.
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The FSSAI Complaint Curve
FSSAI logged 7,482 food-app grievances in FY25. Swiggy NCH grew 5.5× since FY21 — accountability product lags order scale.
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The Money Stuck Moment
NPCI mandates T+1/T+5 refund windows — users still can't tell P2P from P2M or when money will arrive. Dispute UX should match payment success UX.
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After the Subsidy Ends
Retail orders fell 6.5M → 4M post-subsidy. 54% find UX cumbersome — buyer trust layer missing in open commerce.
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India's #1 Refund Complaint
1,60,857 NCH grievances FY24 — #1 e-commerce platform 4 years running. Refund delay is a repeat-GMV product problem.
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The Listing Accuracy Tax
NCH complaints tripled FY21–24 to 58,875. Misleading listings drive wrong-item refunds — buy-box must reward accuracy.
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Who Owns a Bad Meal?
Zomato NCH grew 5× since FY21. User sees one brand — restaurant and rider are invisible when food fails.
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The 7% Failure Outlier
Jio PB UPI technical decline 7.23% vs HDFC 0.02%. TPAPs must route around weak banks — user blames the app.
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The Surprise Fare
CCPA mandated bank refunds after fares exceeded estimates. 2,061 NCH complaints — guaranteed fare mode is the fix.
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Can't Sell on Rally Day
Jun 2024 rally: CDSL TPIN sell failures at market open. #1 broker by UCCs — depository contention is product design.
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Peak Day Is the Product
8+ glitches in 2023; Jun 2024 freeze on rally day. Discount broker promise breaks when reliability matters most.
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21,000 Food Complaints
FSSAI: 21,042 food-app complaints in 5 years; 7,482 in FY25 alone. Sector-wide accountability design lags order growth.
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Intermediary Liability
NCDRC Aug 2024: Goibibo must refund when airline fails. OTA policy must match legal liability — refund first, reconcile later.
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