E-commerce & Marketplaces
Flipkart, Amazon India, ONDC — marketplace trust, refund SLAs, and buyer experience after subsidies end.
Refunds, listings, and open commerce PMF
P0E-commerce & MarketplacesONDC
54%find ONDC retail UX cumbersome
After the Subsidy Ends
Retail orders fell 6.5M → 4M post-subsidy. 54% find UX cumbersome — buyer trust layer missing in open commerce.
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P0E-commerce & MarketplacesFlipkart
1.6L+NCH grievances FY24
India's #1 Refund Complaint
1,60,857 NCH grievances FY24 — #1 e-commerce platform 4 years running. Refund delay is a repeat-GMV product problem.
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P0E-commerce & MarketplacesAmazon India
3×NCH complaint growth since FY21
The Listing Accuracy Tax
NCH complaints tripled FY21–24 to 58,875. Misleading listings drive wrong-item refunds — buy-box must reward accuracy.
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