Pick a collection
Domain-first — quick commerce, payments, food delivery, or metrics.
Practicing in public
Learn product judgment through real Indian teardowns
Evidence-first analyses with stakeholders mapped, sources cited, and recommendations you can argue with.
01 / 05
15live analyses
6phase method
~10mavg. read
3,770+PM roles tracked
Featured analyses
P0Quick Commerce
48% can't verify expiry before paying
The Invisible Expiry Date Problem
CCPA flagged Zepto in Oct 2024. LocalCircles says 48% of shoppers still can't see best-before dates before checkout — while BigBasket and Flipkart Minutes already do.
Read analysis →
P0Metrics & Analytics
4.8 people per household — one account rarely equals one buyer
The Household Blind Spot
Platforms report MAU and orders per user — but Indian households split across accounts, share building addresses in metros, and buy as a unit. User-level dashboards systematically misread consumption.
Read analysis →
P0Quick Commerce
48% industry expiry visibility gap
Blinkit's Same Expiry Gap
CCPA Oct 2024 notices named Blinkit among 11 firms. Same 48% industry expiry visibility gap — compliant peers already show dates on PDP.
Read analysis →
P0Food Delivery
7,482 FSSAI food app grievances FY25
The FSSAI Complaint Curve
FSSAI logged 7,482 food-app grievances in FY25. Swiggy NCH grew 5.5× since FY21 — accountability product lags order scale.
Read analysis →
P0Payments & Fintech
T+1 NPCI P2P refund window users can't see
The Money Stuck Moment
NPCI mandates T+1/T+5 refund windows — users still can't tell P2P from P2M or when money will arrive. Dispute UX should match payment success UX.
Read analysis →
P0E-commerce & Marketplaces
54% find ONDC retail UX cumbersome
After the Subsidy Ends
Retail orders fell 6.5M → 4M post-subsidy. 54% find UX cumbersome — buyer trust layer missing in open commerce.
Read analysis →
P0E-commerce & Marketplaces
1.6L+ NCH grievances FY24
India's #1 Refund Complaint
1,60,857 NCH grievances FY24 — #1 e-commerce platform 4 years running. Refund delay is a repeat-GMV product problem.
Read analysis →
P0E-commerce & Marketplaces
3× NCH complaint growth since FY21
The Listing Accuracy Tax
NCH complaints tripled FY21–24 to 58,875. Misleading listings drive wrong-item refunds — buy-box must reward accuracy.
Read analysis →
P0Food Delivery
5× NCH growth since FY21
Who Owns a Bad Meal?
Zomato NCH grew 5× since FY21. User sees one brand — restaurant and rider are invisible when food fails.
Read analysis →
P0Payments & Fintech
7.23% Jio PB technical decline rate
The 7% Failure Outlier
Jio PB UPI technical decline 7.23% vs HDFC 0.02%. TPAPs must route around weak banks — user blames the app.
Read analysis →
P0Mobility
2,061 NCH complaints Jan–Oct 2024
The Surprise Fare
CCPA mandated bank refunds after fares exceeded estimates. 2,061 NCH complaints — guaranteed fare mode is the fix.
Read analysis →
P0Wealth & Investing
10.36M UCCs — #1 broker May 2025
Can't Sell on Rally Day
Jun 2024 rally: CDSL TPIN sell failures at market open. #1 broker by UCCs — depository contention is product design.
Read analysis →
P0Wealth & Investing
8+ platform glitches in 2023
Peak Day Is the Product
8+ glitches in 2023; Jun 2024 freeze on rally day. Discount broker promise breaks when reliability matters most.
Read analysis →
P0Food Delivery
21K food app complaints in 5 years
21,000 Food Complaints
FSSAI: 21,042 food-app complaints in 5 years; 7,482 in FY25 alone. Sector-wide accountability design lags order growth.
Read analysis →
P0Travel & Hospitality
NCDRC intermediary must refund when airline fails
Intermediary Liability
NCDRC Aug 2024: Goibibo must refund when airline fails. OTA policy must match legal liability — refund first, reconcile later.
Read analysis →How to use this library
Structured like a study guide — read, disagree, apply. No login, no syllabus pressure.
Skim the brief
Verdict, three bullets, cited stats — know the claim before the evidence.
Stress-test the rec
Would you ship it? Who resists? What would change your mind?
The Invisible Expiry Date Problem
CCPA flagged Zepto in Oct 2024. LocalCircles says 48% of shoppers still can't see best-before dates before checkout — while BigBasket and Flipkart Minutes already do.
Read analysisCollections
Similar problems grouped — browse by domain when prepping for sector interviews.
Quick Commerce
10-minute delivery, dark stores, grocery trust
- The Invisible Expiry Date Problem
- Blinkit's Same Expiry Gap
Food Delivery
Daily meals, FSSAI accountability, resolution SLAs
- The FSSAI Complaint Curve
- Who Owns a Bad Meal?
- 21,000 Food Complaints
Payments & Fintech
UPI reliability, disputes, and rail opacity
- The Money Stuck Moment
- The 7% Failure Outlier
E-commerce & Marketplaces
Refunds, listings, and open commerce PMF
- After the Subsidy Ends
- India's #1 Refund Complaint
- The Listing Accuracy Tax
Wealth & Investing
Peak-day reliability when users need to exit
- Can't Sell on Rally Day
- Peak Day Is the Product
Mobility
Fare transparency and pricing trust
- The Surprise Fare
Metrics & Analytics
When the number you're optimizing isn't the truth
- The Household Blind Spot
Travel & Hospitality
Refund liability and intermediary accountability
- Intermediary Liability
The method behind each teardown
Six phases I repeat on every problem — the framework is the curriculum; each analysis is the assignment.
Frame
One falsifiable claim tied to a metric.
Stakeholders
Pain, benefit, priority, alternatives.
Evidence
Two independent sources before diagnosis.
Diagnose
Symptom → root cause. Incentives, not vague UX blame.
Economics
₹ per outcome — build, buy, AI, human.
Recommend
Now / Next / Later with explicit deferrals.
- 01FrameFalsifiable claim + metric
- 02StakeholdersPain, benefit, alternatives
- 03EvidenceTwo independent sources
- 04DiagnoseSymptom → root cause
- 05Economics₹ per outcome paths
- 06RecommendNow / Next / Later
Grow as a PM
Free learning links and a hiring dashboard for Indian product roles.
AI PM roadmap
Strategy, RAG, agents, evals, and a 12-week path for building AI features that create value.
Open roadmap →PM resources
MIT OCW, Shape Up, GOV.UK playbooks, open-source curricula — link-only, no republishing.
Browse resources →Product tracker
3,770+ live PM listings from official ATS boards — search, filter, load more.
Open tracker →Full library
Every live teardown with LinkedIn-ready share previews.
View library →All analyses
Share any URL on LinkedIn with preview intact.
P0Quick CommerceZepto
48%can't verify expiry before paying
The Invisible Expiry Date Problem
CCPA flagged Zepto in Oct 2024. LocalCircles says 48% of shoppers still can't see best-before dates before checkout — while BigBasket and Flipkart Minutes already do.
Read analysis →P0Metrics & AnalyticsQuick commerce sector
4.8people per household — one account rarely equals one buyer
The Household Blind Spot
Platforms report MAU and orders per user — but Indian households split across accounts, share building addresses in metros, and buy as a unit. User-level dashboards systematically misread consumption.
Read analysis →P0Quick CommerceBlinkit
48%industry expiry visibility gap
Blinkit's Same Expiry Gap
CCPA Oct 2024 notices named Blinkit among 11 firms. Same 48% industry expiry visibility gap — compliant peers already show dates on PDP.
Read analysis →P0Food DeliverySwiggy
7,482FSSAI food app grievances FY25
The FSSAI Complaint Curve
FSSAI logged 7,482 food-app grievances in FY25. Swiggy NCH grew 5.5× since FY21 — accountability product lags order scale.
Read analysis →P0Payments & FintechPhonePe
T+1NPCI P2P refund window users can't see
The Money Stuck Moment
NPCI mandates T+1/T+5 refund windows — users still can't tell P2P from P2M or when money will arrive. Dispute UX should match payment success UX.
Read analysis →P0E-commerce & MarketplacesONDC
54%find ONDC retail UX cumbersome
After the Subsidy Ends
Retail orders fell 6.5M → 4M post-subsidy. 54% find UX cumbersome — buyer trust layer missing in open commerce.
Read analysis →P0E-commerce & MarketplacesFlipkart
1.6L+NCH grievances FY24
India's #1 Refund Complaint
1,60,857 NCH grievances FY24 — #1 e-commerce platform 4 years running. Refund delay is a repeat-GMV product problem.
Read analysis →P0E-commerce & MarketplacesAmazon India
3×NCH complaint growth since FY21
The Listing Accuracy Tax
NCH complaints tripled FY21–24 to 58,875. Misleading listings drive wrong-item refunds — buy-box must reward accuracy.
Read analysis →P0Food DeliveryZomato
5×NCH growth since FY21
Who Owns a Bad Meal?
Zomato NCH grew 5× since FY21. User sees one brand — restaurant and rider are invisible when food fails.
Read analysis →P0Payments & FintechJio Payments Bank
7.23%Jio PB technical decline rate
The 7% Failure Outlier
Jio PB UPI technical decline 7.23% vs HDFC 0.02%. TPAPs must route around weak banks — user blames the app.
Read analysis →P0MobilityOla
2,061NCH complaints Jan–Oct 2024
The Surprise Fare
CCPA mandated bank refunds after fares exceeded estimates. 2,061 NCH complaints — guaranteed fare mode is the fix.
Read analysis →P0Wealth & InvestingGroww
10.36MUCCs — #1 broker May 2025
Can't Sell on Rally Day
Jun 2024 rally: CDSL TPIN sell failures at market open. #1 broker by UCCs — depository contention is product design.
Read analysis →P0Wealth & InvestingZerodha
8+platform glitches in 2023
Peak Day Is the Product
8+ glitches in 2023; Jun 2024 freeze on rally day. Discount broker promise breaks when reliability matters most.
Read analysis →P0Food DeliveryFood delivery sector
21Kfood app complaints in 5 years
21,000 Food Complaints
FSSAI: 21,042 food-app complaints in 5 years; 7,482 in FY25 alone. Sector-wide accountability design lags order growth.
Read analysis →P0Travel & HospitalityGoibibo
NCDRCintermediary must refund when airline fails
Intermediary Liability
NCDRC Aug 2024: Goibibo must refund when airline fails. OTA policy must match legal liability — refund first, reconcile later.
Read analysis →Building in public. New teardowns land here as I practice — if a piece helps your interview prep or sharpens your product sense, sharing the link is the best feedback.
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